The first thing to do is head over to some of your favourite forums and make a post. Virtually all forums (like this one) allow you to include a small signature in your posts so that you can include a reference back to your site.
What happens then is that any crawler or spider that then indexes that forum will come across your link and index that too - so that you start getting included in the search engine index as well.
When you check your logs you will find the keywords that people are using to find your site. These are more than likely terms that you never dreamed of.
Once you have a couple of these in your logs that have been used a couple of times i.e. several people have found your site using this term, then make your next page based around these keywords. The rationale is that because you won’t have high rankings initially, people are working hard to find your site - so make it easy for them!
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